Google Tag Manager for Magento 2
Create, launch, and iterate on new marketing campaigns without waiting on your development team.
Say goodbye to tedious coding and hello to seamless Google Tag Manager implementation. Upgrade your analytics game and build better solutions, faster with our Magento and Adobe Commerce extension!
Great and professional !
We use MagePal's products for Magento 2, and are happy with their reliability as well as with the company' responsiveness too. I emailed their support with a question, and got a reply within an hour. Five Stars!
We were very happy with the extension we purchased and I was *VERY* pleasantly surprised by the fast support we received in getting a couple of things working. They were super responsive!
I contacted them to ask if it was possible to create a plugin, and they went ABOVE and BEYOND and managed to get me something that worked for my needs. The support has been absolutely amazing, and I don’t know how to thank them enough!
I've worked with MagePal for a few years they are always very responsive and very knowledgable. There is nothing I ask for they can't do. From basic fixes to major customization they do a great job.
We have used their magento modules for several years now and they have been great for us and any service or support that we have needed has been fast and professional!
Great experience with this company. They reply fast and are very helpful. They also listen to feedback in terms of how their products can be improved.
very quick and great support
We use their Google Tag Manager enhanced ecommerce extesion & enhanced data layer - seems to be the most efficient way of hooking Magento up to analytics, adwords and other tracking requirements. Excellent support
Very good website chat support with indept knowledge, not just a sales funnel.
Great products and reliable and fast Customerservice&Support, thank you!
Renon is a total professional. We always know we're in good hands while solving our problems. Always responds to chats in a timely manner. I highly recommend MagePal. Always a pleasure to work with them
I have a very positive experience with MagePal. They are very nice and ready to help
Everything works as needed and support is very helpful!
MagePal were not able to help me today with my specific requirement. But the time and consideration I was shown by Renon was above and beyond the call of duty considering they did not have an out of the box solution, the very best effort was made to accomodate me. I will surely be back in the future, thank you.
Say goodbye to complicated Magento template editing and hello to our Google Tag Manager extension!
Our suite of Google Tag Manager extensions is the perfect solution for Magento retailers of all sizes, from small businesses to Enterprise customers. With our extensions, you can easily integrate even the most challenging GTM projects into your Adobe Commerce store within days, saving you weeks or even months of development time.
Our extensions come with an extensive data layer attributes set, which makes adding your favorite tracking codes from platforms like Facebook, Snapchat, Bing, or Pinterest quick and simple. All the data you need is at your fingertips, so you can optimize your campaigns and get the most out of your marketing efforts.
Our extensions are designed to work seamlessly with Magento and Adobe Commerce, so you can be sure that your tracking and analytics are accurate and reliable. With our extensions, you can focus on growing your business, not on integrating GTM. Try our extensions today and see the difference they can make for your online store.
Buy with confidence
Install our extensions with confidence knowing that they will just work! But if you run into an issue... no problem, we normally solved all issues in 15 minutes or less.
Did you know?- Our extensions have been downloaded over 1.6 million times, with thousands of happy customers worldwide.
- We are Core Magento 2 contributors.
- We are amongst the top 10 Magento contributor on StackOverflow.
- We provide bug fixes to almost all extension companies
- We help develop some of the top multi-million to billion-dollar brands using Magento
- and best of all we just love creating great Magento products.
Each line of our code is carefully written and tested so that you will spend less time on issues and more time doing what you do best!
Setup in 30 minutes or less
Adding third-party JavaScript code snippets to your Magento store can be a very time-consuming and difficult task, especially if you don't have the necessary data in your Google Tag Manager data layer. Our Datalayer extension provides easy-to-follow instructions to integrate all major third-party tracking codes.
Manage all your third-party integration in one place.
Google Tag Manager makes running your digital marketing campaigns much easier when calibrating with multiple departments and Ad agencies by making available the right set of tools so that everyone can get their job done quickly without relying on developers.
Without having the all data you need at your fingertips your integration will become difficult, time-consuming, and messy since each developer will only focus on the current task at hand instead of focusing on writing reusable components for future integration. Our extension provides a vast array of over 60 pre-configure data layer elements to make integrating your Magento store with any other third-party service a breeze using Google Tag Manager. Extracting, customizing, and adding your own custom data from your Magento store to Google Tag Manager is as easy as 10 lines of code using our easy-to-customize APIs.
Tag Management Integration Made Easy
Adding Google Tag Manager codes snippet to the header section of your Magento store may seem like the ideal and most efficient way to add GTM to your site. But this will not be sufficient and limit your ability to take full advantage of GTM when integrating third-parties tracking codes that require data from your Magento stores, such as product name, price, items added to cart, order items, total, shipping amount, or any other data. Our extension provides hundreds of data elements and events to accomplish any integration and provides the building block to make your next integration a success.
Enhanced E-commerce made easy
Want to track more? Upgrade to our new Enhanced E-commerce for Google Tag Manager to take full advantage of Google Analytics most powerful e-commerce features. Gain valuable insight and increase your conversion rate by leveraging Google Enhanced E-commerce to better understand your user actions and behaviors.
Break the code barrier
Build better digital analytics solutions, faster without any Magento coding. Whether you are building a simple or an enterprise-level solution, our extension comes pre-built with many events and data layer values to accelerate your GTM setup and eliminate the pain out of tagging
- cmsIndexIndexPage
- catalogCategoryViewPage
- productListSwatchClicked
- productListSwatchSelected
- catalogProductViewPage
- productDetailSwatchClicked
- productDetailSwatchSelected
- checkoutCartIndexPage
- checkoutIndexIndexPage
- checkoutOnepageSuccessPage
- compareProductAdded
- compareProductRemoved
- wishlistProductAdded
- wishlistProductRemoved
- customerLoginAfter
- newsletterSubscriberAdded
- newsletterUnsubscribed
- For more events see our Enhanced E-commerce extension
Easy to customize...
Want to track more or create custom dimensions? Our extension is not just another Google Tag Manager module that adds GTM javascript code to the head section of your site! All our extensions are developed with developer customization in mind. With just a few lines of code, you can quickly add or change virtually any data layer element.
Frequently Asked Questions.
What is Google Tag Manager (GTM)?
Google Tag Manager (GTM) is a user-friendly, powerful, and essential integration for every Magento store. It simplifies the process of adding, editing, and managing third-party JavaScript tags and other snippets of code on your Magento site. With GTM, you can quickly and easily add Facebook tags, AdWords Conversion Tracking, Re-marketing, Bing UET, SnapChat, DoubleClick code, Google Analytics, and many more in a breeze without the need for a developer to make changes to your Magento code providing the data is available to Google Tag Manager.
What is the difference between Google Analytics and Enhanced E-commerce?
As e-commerce, technology, and advertising evolve over the last two decades, marketers also needed better ways to track their e-commerce store performance to better improve the conversion rate. Traditional Google Analytics was designed to track page views and how people interact with your site. Enhanced E-commerce was designed to track users' interaction with your products by offering the ability to track Add to Cart, Remove from Cart, Product Impression, and much more.
What is the difference between Google Analytics 4 (GA4) and Enhanced E-commerce?
With the introduction of GA4, Google has included all the equivalent Enhanced e-commerce features directly in GA4.
What is the difference between Universal Analytics and Google Analytics 4 (GA4)?
Google rolled out Google Analytics 4 (GA4), the next generation and latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. The biggest difference between Universal Analytics and GA4 is their measuring model. Universal Analytics uses a measurement model based on sessions and page views, while Google Analytics 4 uses a measurement model based on events and parameters.
How to implement Enhanced E-commerce with Magento?
To implement Enhanced E-commerce you will need to upgrade to the Enhanced E-commerce extension for Google Tag Manager.
Do I need a developer or agency to implement Enhanced E-commerce?
No, with our enhanced e-commerce extension, all you need is to install the extension and have basic knowledge of how to configure tags in Google Tag Manager.
Do I need to make changes to my Magento theme?
No, our extension does not conflict with custom Magento themes or require editing of HTML files.
How much time will it take to implement this extension?
Setting up and integrating our extension should take around 10 - 30 minutes with basic knowledge of how to configure tags in Google Tag Manager.
Is this extension compatible with Hyvä theme?
Yes, our extension is compatible with Hyvä theme.
