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Upgrading from Google Analytics (GA) to Google Analytics 4 (GA4)

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Upgrading from Google Analytics (GA) to Google Analytics 4 (GA4) is a great way to take advantage of the new features and capabilities of the latest version of Google’s web and app analytics tool. In this blog post, we will go over the steps you need to take to upgrade your GA property to GA4.

Step 1: Create a GA4 property

The first step in upgrading to GA4 is to create a new GA4 property in your Google Analytics account. This can be done by going to the admin section of your GA account, selecting the account and property you want to upgrade, and then clicking on the “Create Property” button.

Step 2: Install the GA4 tracking code

Once you have created your GA4 property, you will need to install the GA4 tracking code on your website or app. The tracking code for GA4 is different from the one for GA, so make sure to use the correct code for your new property.

Step 3: Configure your GA4 property

After you have installed the GA4 tracking code, you will need to configure your GA4 property. This includes setting up data streams, creating events, and connecting to other tools like Google Ads and BigQuery.

Step 4: Verify your GA4 property

Before you can start using your new GA4 property, you need to verify that it is set up correctly. This can be done by going to the admin section of your GA4 property and checking the status of your data streams and events.

Step 5: Switch to GA4 reporting

Once your GA4 property is set up and verified, you can switch to GA4 reporting. This will give you access to the new features and capabilities of GA4, such as enhanced data collection, improved data modeling, and more accurate reporting.

Upgrading to GA4 is a great way to take advantage of the new features and capabilities of Google Analytics. By following these steps, you can ensure that your upgrade is smooth and successful. Remember that it’s important to test the implementation and check if the data is being captured correctly in the new GA4 property.

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Magento / Adobe Commerce Extensions

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