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The Ultimate Guide to Implementing Facebook Pixel on Magento 2 with GTM Extension

In today’s digital age, tracking the performance of your online store is essential for its success. Facebook Pixel is a powerful tracking tool that can help you gather valuable insights into your customers’ behavior, and make data-driven decisions to improve your marketing efforts. In this guide, we will show you how to implement Facebook Pixel on your Magento 2 store using our GTM Extension.

What is Facebook Pixel?

Facebook Pixel is a code that you install on your website to track the actions people take on your site. It is essentially a cookie that collects data and sends it back to Facebook, which can then be used to track and analyze user behavior. With Facebook Pixel, you can see how your Facebook ads are performing, and measure the success of your website conversions.

Why Use GTM Extension for Facebook Pixel Implementation?

GTM (Google Tag Manager) is a powerful tag management system that can help you manage all of your website tracking tags in one place. With GTM, you can easily add the Facebook Pixel to your Magento 2 store, and manage other tracking tags as well. The GTM Extension for Magento 2 makes it even easier to implement Facebook Pixel, as it comes pre-configured with the Facebook Pixel code, and eliminates the need for manual implementation.

Step by Step Guide to Implementing Facebook Pixel with GTM Extension

Install the GTM Extension for Magento 2 The first step in implementing Facebook Pixel with GTM is to install the GTM Extension for Magento 2. This can be done from the Magento Marketplace, or from the Magento 2 admin panel.
Create a Facebook Pixel Once you have installed the GTM Extension, you will need to create a Facebook Pixel. To do this, log in to your Facebook Ads Manager, and select the Pixels tab. From here, you can create a new Facebook Pixel, and get the Pixel ID.
Configure GTM with Facebook Pixel ID After creating the Facebook Pixel, you need to configure GTM to use the Pixel ID. To do this, log in to your GTM account, and go to the Container section. From here, select the Magento 2 container, and go to the Variables section. Create a new User-Defined Variable, and enter the Pixel ID that you got from Facebook.
Add the Facebook Pixel to your Magento 2 store With GTM configured, you can now add the Facebook Pixel to your Magento 2 store. To do this, go to the Triggers section in GTM, and create a new trigger for the Facebook Pixel. Select the All Pages trigger type, and save the trigger.
Test the Facebook Pixel Finally, it’s important to test the Facebook Pixel to make sure it’s working correctly. To do this, use the Facebook Pixel Helper Chrome extension to test the Pixel on your website. If the Pixel is working correctly, you should see data in your Facebook Ads Manager.

Implementing Facebook Pixel on your Magento 2 store with GTM Extension is a straightforward process that can help you gather valuable insights into your customers’ behavior. With the GTM Extension, you can easily add the Facebook Pixel to your store, and manage other tracking tags in one place. By tracking your customers’ actions on your site, you can make data-driven decisions to improve your marketing efforts and boost your online store’s success.

Magento 2 / Adobe Commerce Extensions

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Magento / Adobe Commerce Extensions

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