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Using Google Tag Manager (GTM) with Magento can be beneficial for several reasons:
Simplified tracking: GTM allows you to easily add and manage various tracking codes and scripts on your Magento store without having to modify the source code. This can save time and make it easier to track important data such as conversion rates and customer behavior.
Improved website performance: GTM allows you to load tracking scripts asynchronously, which can improve your website’s performance by reducing the amount of time it takes for your page to load.
Better data accuracy: GTM allows you to set up and manage tracking codes in one central location, which can help to ensure that your data is accurate and consistent.
Increased flexibility: GTM allows you to add and manage tracking codes for various tools and platforms, such as Google Analytics, AdWords, and Facebook Pixel, which can provide more flexibility and opportunities for data analysis and optimization.
Better control: GTM allows you to set up and manage tracking codes for specific pages, events, and actions on your website, giving you greater control over the data that you collect and analyze.
Using Google Tag Manager with Magento can simplify tracking and data collection, improve website performance, increase flexibility and control, and enhance the accuracy of your data. It allows you to easily track, analyze and optimize your website’s performance, and make data-driven decisions to improve your e-commerce business.
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years experience with Magento
Magento / Adobe Commerce Extensions
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Add cross-sell, upsell, related products, social media links and other elements to your order confirmation.
Minification is the process of removing all unnecessary characters and spacing from your source code without changing its functionality.