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Step-by-Step Guide to Set Up Google Ads Conversion Tracking in Magento 2

Google AdWords (Google Ads) Conversion Tracking is a powerful tool that helps businesses to track the effectiveness of their AdWords campaigns. With conversion tracking, you can see how many sales or leads your ads generate, as well as the cost per conversion. In this blog, we will show you how to set up Google AdWords Conversion Tracking in Magento 2.

Step 1: Log in to your Google Ads Account

The first step to set up conversion tracking is to log in to your Google AdWords account. If you do not have a Google AdWords account, you can sign up for one by visiting adwords.google.com.

Step 2: Create a Conversion Action

Next, you need to create a conversion action in your AdWords account. To do this, click on the Tools & Settings menu, then click on Conversions. Then click on the plus button to create a new conversion action.

Step 3: Configure Conversion Settings

After you have created a conversion action, you need to configure the conversion settings. You can choose from a variety of conversion types, including purchases, leads, and sign-ups. You can also set up a conversion value, which is the value you assign to each conversion.

Step 4: Log in to your GTM account

The next step is to log in to your GTM account. If you do not have a GTM account, you can sign up for one by visiting tagmanager.google.com.

Step 5: Create a Tag in GTM

In GTM, you will create a tag that will fire when a conversion occurs on your website. To do this, click on the New Tag button in GTM, and then select the AdWords Conversion Tracking tag type. Then, enter the conversion ID and label from your AdWords account into the appropriate fields in GTM.

Step 6: Publish the GTM Container

After you have created the AdWords Conversion Tracking tag in GTM, you need to publish the GTM container so that the tag will start firing. To do this, click on the Submit button in GTM and then select the Publish option.

Step 7: Verify the Conversion Tracking Code

The final step is to verify that the conversion tracking code is working properly. To do this, you can use the Google Tag Assistant Chrome extension, which allows you to check if the conversion tracking code is firing properly.

FAQ:

Q: What is Google Ads Conversion Tracking? A: Google Ads Conversion Tracking is a tool that helps businesses track the effectiveness of their AdWords campaigns by measuring the number of sales or leads generated and the cost per conversion.

Q: How do I set up Google AdWords Conversion Tracking in Magento 2? A: To set up Google AdWords Conversion Tracking in Magento 2, you need to log in to your AdWords account, create a conversion action, configure the conversion settings, add the conversion tracking code to Magento 2, and verify the conversion tracking code.

Q: What is a conversion action in Google AdWords? A: A conversion action in Google AdWords is an event that you want to track, such as a sale, lead, or sign-up.

Q: What is a conversion value in Google AdWords? A: A conversion value in Google AdWords is the value that you assign to each conversion. This value is used to calculate the cost per conversion.

Q: What is Google Tag Manager? A: Google Tag Manager (GTM) is a free tool that allows you to manage and implement tags on your website, such as tracking and marketing tags, without requiring you to edit your website code.

Q: What is Google Ads Enhanced Conversion? A: Google Ads Enhanced Conversion Tracking is a feature in Google Ads that helps advertisers track the effectiveness of their ad campaigns by measuring the conversion rate, cost per conversion, and the number of conversions generated. This feature uses the Google Ads conversion tracking code and provides more detailed conversion data, such as the number of conversions from specific devices, locations, and keywords. Enhanced Conversion Tracking allows advertisers to better understand their audience and make data-driven decisions to optimize their campaigns for better performance.

Google Ads Conversion Tracking is a powerful tool that can help businesses track the effectiveness of their AdWords campaigns. By following these simple steps, you can set up Google AdWords Conversion Tracking in Magento 2 and start tracking conversions from your AdWords campaigns.

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