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Using Google Analytics 4 Extension with Magento 2

Google Analytics has been a trusted tool for website owners to track their traffic, conversions, and revenue. With the release of Google Analytics 4, the platform has become even more powerful, offering new and improved features to help businesses grow. In this article, we’ll discuss the integration of Google Analytics 4 with Magento 2 and answer some common questions.

Does Magento 2 support Google Analytics 4?

Yes, Magento 2 supports Google Analytics 4. The integration of GA4 with Magento 2 provides website owners with a robust analytics tool to track their website traffic, conversions, and revenue.

How do I add Google Analytics 4 to Magento 2?

They are many ways to add Google Analytics 4 to Magento 2, with the most cost-effective way is to use MagePal Google Tag Manager for Magento 2 or follow the steps below for a less effective way:

Log in to your Magento 2 admin panel. Go to Stores > Configuration > Sales > Google API. Select Google Analytics from the list of options. Enter your Google Analytics 4 tracking code in the UA Code field. Click on Save Config to save your changes. How to integrate Google Analytics in Magento 2?

To integrate Google Analytics in Magento 2, follow the steps outlined in the previous answer. The process is the same for both Google Analytics and Google Analytics 4.

How do I integrate Google Analytics 4 in my website?

To integrate Google Analytics 4 in your website, you’ll need to create a Google Analytics 4 property and obtain a tracking code. You can then add the tracking code to your website using a tag management system such as Google Tag Manager or by adding the code directly to your website’s code.

What is the difference between Google Analytics and Google Analytics 4?

Google Analytics 4 is the latest version of Google Analytics, offering new and improved features such as cross-device tracking, advanced audience analysis, and integrated machine learning. Google Analytics is the previous version of the platform, which is now referred to as Universal Analytics.

Is Google Analytics 4 available now?

Yes, Google Analytics 4 is available and can be used by anyone with a Google account.

Is Google Analytics 4 free?

Yes, Google Analytics 4 is free to use for website owners.

How do I switch to Google Analytics 4?

To switch to Google Analytics 4, you’ll need to create a new GA4 property and obtain a tracking code. You can then add the tracking code to your website and start tracking your traffic and conversions with GA4.

How do I know if I’m using Google Analytics 4 or universal?

You can check which version of Google Analytics you’re using by looking at your tracking code. A GA4 tracking code starts with “G-“, while a Universal Analytics tracking code starts with “UA-“. You can also check the version of Google Analytics in your Google Analytics account settings.

In conclusion, the integration of Google Analytics 4 with Magento 2 provides website owners with a powerful tool to track their website traffic, conversions, and revenue. By switching to GA4, businesses can take advantage of new and improved features, such as cross-device tracking, advanced audience analysis, and integrated machine learning.

Magento 2 / Adobe Commerce Extensions

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Magento / Adobe Commerce Extensions

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