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Google Analytics 4 Google Tag Manager Checkout Enhancements Shipping Extensions SMTP

How to Enable Google Remarketing with Magento

Integrate Google Tag Manager with Magento

This integration requires our Google Tag Manager Extension.

Create a Google Ads Remarketing Tag in Google Tag Manager.

  • In Tag Manager, select New Tag and then Tag Configuration and then Google Ads Remarketing.
  • Enter the Google Ads Conversion ID and optional Conversion Label in the provided fields.
  • Click Triggering and choose one or more triggers to specify when the tag should fire. For example, select a trigger that fires on all pages if you want to add a remarketing tag to every page of your website.
  • Click Save to complete your tag setup. Important: For optimal web browser compatibility, ensure that a conversion linker is enabled.

Preview your changes, and publish when ready.

Learn more about Google Remarketing

Google Tag Manager Conversion Linker

To set up a conversion linker tag:

  • Click Tags and then New.
  • Click Tag Configuration and select Conversion Linker.
  • Select a trigger. In most cases, you should use a trigger that fires on all page views, or on specific page views where site visitors will land after an ad is clicked.
  • Save and publish your tag configuration.

Learn more about Google Tag Manager Conversion Linker

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